Increasing family democracy and the implications for advertising
Fred Bronner
| Year of publication: |
2006
|
|---|---|
| Authors: | Bronner, Fred |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 301-318
|
| Subject: | Familie | Family | Konsumentenverhalten | Consumer behaviour | Gruppenentscheidung | Group decision-making | Werbeplanung | Advertising planning | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003378134