Increasing online sales by facilitating spillover shopping
Year of publication: |
2016
|
---|---|
Authors: | Bhatnagar, Amit ; Papatla, Purushottam |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 58-69
|
Subject: | E-Commerce | Channel choice | Online retailing | Sources of information | Bayesian models | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Vertriebsweg | Distribution channel | Bayes-Statistik | Bayesian inference |
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