INCREASING SALAJ COUNTY TOURISM DEVELOPMENT THROUGH THE IMPLEMENTATION OF STRATEGIES BASED ON THE ECOTOURISM PRODUCTS

This paper presents a short analysis of international and national touristic area, mainly in Salaj County in Romania. The research was considered a prospective 2014 to existing accommodation capacity in the region, and at the same time, the index of its use. The result of the research shows an unfavorable situation in this county, and in support of applying the methods of improvement of tourist services, we put emphasis on the implementation of strategies based on the ecotourism products.