Increasing vaccination intention in pandemic times : a social marketing perspective
Year of publication: |
2022
|
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Authors: | Wassler, Philipp ; Del Chiappa, Giacomo ; Nguyen, Thi Hong Hai ; Fedeli, Giancarlo ; Williams, Nigel L. |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 1, p. 37-58
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Subject: | COVID-19 vaccines | Italy | Social marketing | Travel craving | Vaccination intention | Vaccine marketing | Impfung | Vaccination | Coronavirus | Social Marketing | Italien | Arzneimittel | Pharmaceuticals | Epidemie | Epidemic | Infektionskrankheit | Infectious disease | Gesundheitsvorsorge | Preventive care |
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