Incumbent defense strategies and new entrants market exit : the moderating role of relational market-based assets
Sina Aghaie, Omid Kamran-Disfani, Amir Javadinia and Maryam Farhang and Ashok Bhattarai
| Year of publication: |
2022
|
|---|---|
| Authors: | Aghaie, Sina ; Kamran-Disfani, Omid ; Javadinia, Amir ; Farhang, Maryam ; Bhattarai, Ashok |
| Subject: | Airline industry | Competitive dynamics | Defensive strategies | Market exit | Real options theory | Relational market-based assets | Realoptionsansatz | Real options analysis | Marktaustritt | Markteintritt | Market entry | Fluggesellschaft | Airline | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2021-0087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350977