Incumbents' marketing deterrence strategies and potential entrants' time-to-entry : evidence from the US airline industry
Sina Aghaie, Omid Kamran-Disfani, Milad Darani, and Mohammad Mike Saljoughian
| Year of publication: |
2024
|
|---|---|
| Authors: | Aghaie, Sina ; Kamran-Disfani, Omid ; Darani, Milad Mohammadi ; Saljoughian, Mohammad Mike |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 10, p. 2265-2287
|
| Subject: | Airline industry | Entry threat | Marketing deterrence strategies | Price-cut | Quality improvement | Resource allocation | Fluggesellschaft | Airline | Markteintritt | Market entry | USA | United States | Luftverkehr | Air transport | Potenzieller Wettbewerb | Potential competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2023-0014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198413