Incumbents Take the Initiative : Harnessing the Power of Business-to-Business E-Commerce in Europe

The report is based on BCG's cumulative worldwide client experience, in-depth interviews with major companies, and market research with corporate buyers, sellers and supply chain managers across Europe.

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Year of publication:	2001-05-17
Authors:	Elkington, Henry ; Mosquet, Xavier ; Rasch, Stefan
Published in:	BCG - Publikationen
Publisher:	Boston Consulting Group
Subject:	Studie \| Electronic Commerce

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Table of Contents
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Preface
Executive Summary
Laying the Foundations
The big Opportunity
Revisiting the Role of E-Marketplaces
The Transformation Challenge
Conclusions
Methodology

Persistent link: https://www.econbiz.de/10005845358