Indirect customer-to-customer interactions and experiential value : examining solo and social diners
Year of publication: |
2022
|
---|---|
Authors: | Han, Wenjia ; Jiang, Wen ; Tang, Jason ; Raab, Carola ; Krishen, Anjala |
Subject: | Customer-to-customer interaction | Experiential value | Restaurant image | Revisit intentions | Solo diners | Word-of-mouth intentions | Konsumentenverhalten | Consumer behaviour | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Dienstleistungsmarketing | Services marketing |
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