Individual customers' use and integration of resources : empirical findings and organizational implications in the context of value co-creation
Steve Baron; Gary Warnaby
| Year of publication: |
2011
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|---|---|
| Authors: | Baron, Steve ; Warnaby, Gary |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 2, p. 211-218
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| Subject: | Bibliotheksdienstleistung | Library service | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Ressourcenorientierter Ansatz | Resource-based view | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008934052