Individual differences, motivations, and willingness to use a mass customization option for fashion products
| Year of publication: |
2004
|
|---|---|
| Authors: | Fiore, Ann Marie ; Lee, Seung-Eun ; Kunz, Grace |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 7, p. 835-849
|