Individual investors' satisfaction and loyalty in online securities trading using the technology acceptance model
Hien Nguyen, Long Pham, Stan Williamson, Nguyen Duy Hung
| Year of publication: |
2020
|
|---|---|
| Authors: | Hien Nguyen ; Pham, Long ; Williamson, Stan ; Nguyen Duy Hung |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 19.2020, 2, p. 239-266
|
| Subject: | individual investor | securities trading | satisfaction | loyalty | security | privacy | trust | TAM | Wertpapierhandel | Securities trading | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Anlageverhalten | Behavioural finance | Beziehungsmarketing | Relationship marketing | Datensicherheit | Data security | Datenschutz | Data protection | Online-Handel | Online retailing | Deutschland | Germany | Vertrauen | Confidence | Börsenhandel | Stock exchange trading |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMDM.2020.108233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012253662