Industrial buying and creative marketing
Year of publication: |
1967
|
---|---|
Authors: | Robinson, Patrick J. ; Faris, Charles W. |
Other Persons: | Wind, Yoram (contributor) |
Institutions: | Marketing Science Institute (contributor) |
Publisher: |
Boston, Mass. : Allyn & Bacon |
Subject: | Betriebsmaterialwirtschaft | Kreativsektor | Creative industries | Kreativität | Creativity | Marketing | Konsumentenverhalten | Consumer behaviour |
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