Industrial market strategies as a matter of environments
Year of publication: |
1981
|
---|---|
Authors: | Hallén, Lars ; Johanson, Jan |
Publisher: |
Uppsala |
Subject: | Betriebsmaterialwirtschaft | Aussenwirtschaftsbetrieb | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
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