Industrial marketing
Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Öberg & Dimitris Folinas
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Fotiadis, Thomas ; Lindgreen, Adam ; Siomkos, George J. ; Öberg, Christina ; Folinas, Dimitris |
| Publisher: |
Los Angeles : SAGE |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Industriegüter | Industrial goods | Logistik | Logistics | Business-to-Business-Marketing | Marketing | Industrie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxii, 365 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Lehrbuch |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 325-352 |
| ISBN: | 978-1-5297-7854-0 ; 978-1-5297-7853-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013535663