Cespedes, Frank V., (1990)
HBR CASE STUDY - Succession and Failure - Tiverton Media chairman Norman Windom has been grooming the perfect successor to run Aleph Records. There's just one problem: The heir apparent wants to quit. What should Norman and the board do?
Cespedes, Frank V., (2004)
The Customer Has Escaped - Customers have become expert at poaching value from distribution channels: They take advantage of the information and support that come free with the expensive channels, then buy from the cheap ones. Base your go-to-market strategy on that behavior and you'll be able to retain your customers' business and maintain your profitability.
Nunes, Paul F., (2003)
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