Industrial networks and B2B marketing strategy
Year of publication: |
c 2011
|
---|---|
Other Persons: | Ellis, Nick (contributor) ; Tadajewski, Mark (contributor) ; Pressey, Andrew (contributor) |
Published in: |
Business-to-business marketing ; Vol. 3
|
Publisher: |
Los Angeles : SAGE |
Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
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Messemarketing : ein netzwerkorientierter Ansatz
Prüser, Sven, (1997)
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Park, Changhyun, (2015)
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian, (2018)
- More ...
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Business to business marketing : volume I
Ellis, Nick, (2011)
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Business to business marketing : volume II
Ellis, Nick, (2011)
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Business to business marketing : volume III
Ellis, Nick, (2011)
- More ...