Industrial service innovation : exploring the transformation process to digital servitization in industrial goods companies
Year of publication: |
2024
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Authors: | Soellner, Stephan ; Helm, Roland ; Klee, Patrick ; Endres, Herbert |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 288-303
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Subject: | Business model innovation | Service innovation | Digital servitization | Platform business | Product-service system | Geschäftsmodell | Business model | Leistungsbündel | Bundling strategy | Innovation | Dienstleistungsinnovation | Digitalisierung | Digitization | Industrie | Manufacturing industries | Innovationsmanagement | Innovation management | Organisatorischer Wandel | Organizational change |
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