Industriegüter-Relaunch : Charakteristika und Maßnahmen
Year of publication: |
2013
|
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Authors: | Kuhn, Marc ; Zajontz, Yvonne |
Published in: |
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen. - Düsseldorf : Symposion Publ., ISBN 3-86329-602-8. - 2013, p. 229-250
|
Subject: | Relaunch | Markenführung | Brand management | Produktmanagement | Product management | Industriegüter | Industrial goods | B-to-B-Marketing | Business-to-business marketing |
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