Extent: | XI, 234 S. : graph. Darst |
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Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 34 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Augsburg, Univ., Diss., 1993 |
Notes: | Literaturverz. S. 217 - 234 |
ISBN: | 3-921953-34-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000870031