Industry and agency views of social media : issues implementing dialogic communication
Margo Buchanan-Oliver and Emma May Fitzgerald
| Year of publication: |
August 2016
|
|---|---|
| Authors: | Buchanan-Oliver, Margo ; Fitzgerald, Emma May |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 4, p. 437-454
|
| Subject: | social media | stakeholder engagement | dialogic communication | total communications | integrated marketing communications | Social Web | Social web | Stakeholder | Kommunikation | Communication | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2014.975829 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612612