Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Narine Yegoryan, Daniel Guhl, Daniel Klapper
| Year of publication: |
2020
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|---|---|
| Authors: | Yegoryan, Narine ; Guhl, Daniel ; Klapper, Daniel |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 290-304
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| Subject: | Attribute non-attendance | Choice-based conjoint analysis | Discrete choice modeling | Eye tracking | Conjoint-Analyse | Conjoint analysis | Diskrete Entscheidung | Discrete choice | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237816