Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and gender
Debasis Pradhan, Tapas Ranjan Moharana, Garima Malik
| Year of publication: |
2023
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|---|---|
| Authors: | Pradhan, Debasis ; Moharana, Tapas Ranjan ; Malik, Garima |
| Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 27.2023, p. 1-19
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| Subject: | Celebrity endorsement effectiveness | Destination attachment | Destination marketing | Destination personality | Embedded endorsements | Perceived crowding | Tourism | Tourismusmarketing | Tourism marketing | Celebrity-Werbung | Celebrity endorsement | Destinationsmanagement | Destination management | Werbewirkung | Advertising effects | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Tourismusregion | Tourism destination | Beziehungsmarketing | Relationship marketing | Geschlecht | Gender | Tourismus | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jdmm.2022.100754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285166