Influence of coherent context for positioning distinctive and iconic Sicilian sparkling wines : effect of a sensorial experience on a gulet
Marzia Ingrassia, Luca Altamore, Simona Bacarella, Claudio Bellia, Pietro Columba, and Stefania Chironi
| Year of publication: |
2022
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|---|---|
| Authors: | Ingrassia, Marzia ; Altamore, Luca ; Bacarella, Simona ; Bellia, Claudio ; Columba, Pietro ; Chironi, Stefania |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 34.2022, 2, p. 144-175
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| Subject: | Buying behavior | experiential marketing | Focus Group | Italian wine | perceived congruence | Konsumentenverhalten | Consumer behaviour | Italien | Italy | Wein | Wine | Weinbau | Wine industry | Event-Marketing | Event marketing | Experiment | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2022.2064386 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357364