The influence of issue attitude, value involvement and consumer-company identification on consumers' reactions to corporate social advocacy : a moderated mediation through cognitive dissonance
Xueying Zhang and Ziyuan Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Xueying ; Zhou, Ziyuan |
| Published in: |
Journal of communication management. - Bradford : Emerald, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 27.2023, 4, p. 451-470
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| Subject: | Cognitive dissonance | Consumer-company identification (CCI) | Corporate social advocacy (CSA) | Perceived bias of the company | Value involvement | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Corporate Social Responsibility | Corporate social responsibility | Sozialpsychologie | Social psychology | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-05-2022-0053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430474