Influence of augmented reality product display on consumers' product attitudes : a product uncertainty reduction perspective
Chunhua Sun, Yuan Fang, Meng Kong, Xiayu Chen, Yezheng Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Chunhua ; Fang, Yuan ; Kong, Meng ; Chen, Xiayu ; Liu, Yezheng |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
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| Subject: | Augmented reality | Product attitude | Product uncertainty reduction | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Virtuelle Realität | Virtual reality | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209584