Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study.

With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the transaction, and influences of trust in the product category, and/or in the brand, on intentions to transact, have received little attention.

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Authors:	Becerra, Enrique P.
Institutions:	Florida Atlantic University
Subject:	Business Administration \| Marketing

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Type of publication:	Other
Language:	English
Notes:	Dissertation Abstracts International
Source:	BASE

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