Influence of corporate social responsibility on bottom of the pyramid consumers' purchase intention
Riasat Muhammad Amir, Mahafuz Mannan, Muhammad Nasiruddin
| Year of publication: |
2020
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| Authors: | Amir, Riasat Muhammad ; Mannan, Mahafuz ; Nasiruddin, Muhammad |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 2, p. 259-270
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| Subject: | corporate social responsibility | CSR | economic responsibility | legal responsibility | ethical responsibility | environmental responsibility | bottom of the pyramid | BoP | philanthropic responsibility | Corporate Social Responsibility | Corporate social responsibility | Verantwortung | Responsibility | Konsumentenverhalten | Consumer behaviour | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries | Unternehmensethik | Business ethics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.104820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175595