Influence of demographic variables : customers' perception about cross-selling and up-selling for eBanking
Neha Gupta
| Year of publication: |
2018
|
|---|---|
| Authors: | Gupta, Neha |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 2, p. 126-141
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| Subject: | eBanking | customers' perception | delivery channels | demographic | cross-selling | up-selling | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966907