Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Pooja Bai Kewat, Priyabrata Panda, Arjuna Kumar Maharana
| Year of publication: |
2023
|
|---|---|
| Authors: | Kewat, Pooja Bai ; Panda, Priyabrata ; Maharana, Arjuna Kumar |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 15.2023, 3, p. 287-306
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| Subject: | customer buying behaviour | conventional advertisement | direct marketing | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2023.132182 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014312878