Influence of dynamic content on visual attention during video advertisements
Brooke Wooley, Steven Bellman and Nicole Hartnett and Amy Rask and Duane Varan
| Year of publication: |
2022
|
|---|---|
| Authors: | Wooley, Brooke ; Bellman, Steven ; Hartnett, Nicole ; Rask, Amy ; Varan, Duane |
| Subject: | Dynamic human-centric communication systems theory | Eye-tracking | Salience | Television advertising | Video advertising | Visual attention | Fernsehwerbung | Werbung | Advertising | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2020-0764 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502341