Influence of entry modes on communication strategies of international new ventures in foreign markets : a preliminary study
Sophie Veilleux; Nancy Haskell; Frank Pons
| Year of publication: |
2011
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|---|---|
| Authors: | Veilleux, Sophie ; Haskell, Nancy ; Pons, Frank |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804X. - Vol. 6.2011, 2, p. 117-135
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009883330