Influence of halal marketing on intention towards halal cosmetics : halal awareness and attitude as mediators
Shahedul Hasan, Mohammad Faruk, Kamron Naher and Shazzad Hossain
| Year of publication: |
2024
|
|---|---|
| Authors: | Hasan, Shahedul ; Faruk, Mohammad ; Naher, Kamron ; Hossain, Shazzad |
| Subject: | Halal attitude | Halal awareness | Halal cosmetics | Halal marketing | Purchase intention | Islam | Konsumentenverhalten | Consumer behaviour | Islamisch | Islamic | Lebensmittel | Food | Muslime | Muslims | Kosmetik | Cosmetics | Islamisches Wirtschaftssystem | Islamic economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-03-2023-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063964