Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Kelley C. Anderson; Dee K. Knight; Sanjukta Pookulangara; Bharath Josiam
| Year of publication: |
2014
|
|---|---|
| Authors: | Anderson, Kelley C. ; Knight, Dee K. ; Pookulangara, Sanjukta ; Josiam, Bharath M. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 773-779
|
| Subject: | Retailing | Facebook | Consumers | Motivations | Hedonic Utilitarian | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Utilitarismus | Utilitarianism | Einzelhandel | Retail trade | Motivation | Kaufmotiv | Consumer motivation | Hedonischer Preisindex | Hedonic price index | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407225