Influence of incentive frames on offline-to-online interaction of outdoor advertising
Zhiyong Wei, Wenyu Dou, Qingyun Jiang, Chenyan Gu
| Year of publication: |
2021
|
|---|---|
| Authors: | Wei, Zhiyong ; Dou, Wenyu ; Jiang, Qingyun ; Gu, Chenyan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-9
|
| Subject: | Outdoor advertising | Offline-to-online interaction | Influencing factor | Incentive frame | Werbewirkung | Advertising effects | Außenwerbung | Werbung | Advertising | Anreiz | Incentives | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430714