Influence of loyalty programmes on satisfaction and retail store loyalty
S. Deepa and P. Chitramani
| Year of publication: |
2014
|
|---|---|
| Authors: | Deepa, S. ; Chitramani, P. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 6.2014, 2, p. 89-111
|
| Subject: | store loyalty | loyalty programmes | store satisfaction | programme loyalty | retailing | loyalty programme satisfaction | loyalty programme benefits | food and grocery retailers | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347648