Influence of movie-related online consumer reviews on movie choice : are there generational differences in processing information cues?
Adi Alić and Merima Činjarević
| Year of publication: |
2024
|
|---|---|
| Authors: | Alić, Adi ; C̆injarević, Merima |
| Subject: | Electronic word of mouth | Argument quality | Source credibility | Volume of reviews | Watching behaviour | Movie consumption | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Filmwirtschaft | Film industry | Film | Online-Handel | Online retailing | Kino | Movie theatre | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-11-2022-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165254