Influence of movie-related online consumer reviews on movie choice : are there generational differences in processing information cues?
Adi Alić and Merima Činjarević
| Year of publication: |
2024
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|---|---|
| Authors: | Alić, Adi ; C̆injarević, Merima |
| Published in: |
Arts and the market : AAM. - Bingley : Emerald, ISSN 2056-4953, ZDB-ID 2819938-8. - Vol. 14.2024, 2/3, p. 150-171
|
| Subject: | Electronic word of mouth | Argument quality | Source credibility | Volume of reviews | Watching behaviour | Movie consumption | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Filmwirtschaft | Film industry | Film | Online-Handel | Online retailing | Kino | Movie theatre | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-11-2022-0063 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165254