Influence of sexual content on brand name retention rates
| Year of publication: |
2009-01-23
|
|---|---|
| Authors: | Faeder, Michael Duncan |
| Subject: | Marketing | Long-term memory | Advertising |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Language: | English |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009467596