Influence of social interaction on the purchase behavior of social commerce consumers
Li Xq, Ren Dashuai and Jie Zhen
| Year of publication: |
2021
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|---|---|
| Authors: | Xq, Li ; Dashuai, Ren ; Zhen, Jie |
| Published in: |
Human systems management : HSM. - Amsterdam [u.a.] : IOS Press, ISSN 0167-2533, ZDB-ID 863939-5. - Vol. 40.2021, 6, p. 917-935
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| Subject: | Social commerce | social interaction | presence | flow experience | impulsive purchasing | repeat purchasing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3233/HSM-190801 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817008