Influence of retailers' commitment to sustainable development on store image, consumer loyalty and consumer boycotts : proposal for amodel using the theory of planned behavior
Laure Lavorata
| Year of publication: |
2014
|
|---|---|
| Authors: | Lavorata, Laure |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 6, p. 1021-1027
|
| Subject: | Sustainable development | Retailers | Consumer's loyalty | Image | Boycott | Nachhaltige Entwicklung | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Konsumentenboykott | Consumer boycott | Firmenimage | Corporate reputation | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437678