Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes
Jacinta Ana Neves, Ephrem Habtemichael Redda, Natasha de Klerk
| Year of publication: |
2022
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|---|---|
| Authors: | Neves, Jacinta Ana ; Redda, Ephrem Habtemichael ; De Klerk, Natasha |
| Published in: |
International Journal of Research in Business and Social Science : IJRBS. - Istanbul, Turkey : School of Business, İMU, ISSN 2147-4478, ZDB-ID 2719183-7. - Vol. 11.2022, 8, p. 24-34
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| Subject: | Retail point-based loyalty programme | attitude | usage behaviour | Generation Y | South Africa | Einzelhandel | Retail trade | Südafrika | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v11i8.2028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013445485