Influence strategies in dual distribution channels : Examining their effects on distributor opportunism
Ryuta Ishii, Mai Kikumori
| Year of publication: |
2024
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|---|---|
| Authors: | Ishii, Ryuta ; Kikumori, Mai |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 123.2024, p. 1-11
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| Subject: | Channel power | Dependence | Dual channels | Interorganizational relationships | Marketing channels | Multichannel marketing | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Electronic Commerce | E-commerce |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168345