Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Year of publication: |
2022
|
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Authors: | Herrando, Carolina ; Martín de Hoyos, María José |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 6, p. 2288-2299
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Subject: | ad value | credibility | endorsement | infotainment | Instagram | irritation | purchase intentions | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Glaubwürdigkeit | Credibility | Kaufentscheidung | Purchase decision |
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