Influencer marketing and consumer behaviour : a systematic literature review
Aswathi Kanaveedu and Jacob Joseph Kalapurackal
| Year of publication: |
2024
|
|---|---|
| Authors: | Kanaveedu, Aswathi ; Kalapurackal, Jacob Joseph |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 28.2024, 5, p. 547-566
|
| Subject: | Social Media Influencer | Social Networking Sites | Consumer Behaviour | Persuasion | Psychological Factors | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Influencer | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing | Marketing | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/09722629221114607 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015156716