Influencer marketing and the "gifted" product : framing practices and market shaping
Johan Nilsson, Riikka Murto and Hans Kjellberg
| Year of publication: |
2023
|
|---|---|
| Authors: | Nilsson, Johan ; Murto, Riikka ; Kjellberg, Hans |
| Subject: | framing | Influencer marketing | market practice | market studies | taxation | Marketing | Marketingmanagement | Marketing management | Influencer | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2023.2253450 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427133