Influencer Marketing - das Marketing der Zukunft?
Year of publication: |
2020
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Authors: | Nufer, Gerd ; Beck, Maria |
Publisher: |
Reutlingen : Hochschule Reutlingen, ESB Business School |
Subject: | Marketing | Management | Influencer | Social Media |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | German |
Other identifiers: | 10.15496/publikation-41905 [DOI] 1698105223 [GVK] hdl:10419/218724 [Handle] RePEc:zbw:esbwmm:20202 [RePEc] |
Source: |
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Influencer Marketing - das Marketing der Zukunft?
Nufer, Gerd, (2020)
-
Influencer marketing : building brand communities and engagement
Yesiloglu, Sevil, (2021)
-
Managing influencer marketing cooperations
Farouq, Jasmin, (2022)
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-
Influencer Marketing - das Marketing der Zukunft?
Nufer, Gerd, (2020)
-
Ten Hompel, Michael, (2011)
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Ten Hompel, Michael, (2011)
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