Influencer marketing in B2B services : a holistic approach for the container shipping industry
Theo Notteboom, Sedat Baştuğ, Fevzi Bitiktaş, Ercan Akan, Funda A. Yercan
| Year of publication: |
2024
|
|---|---|
| Authors: | Notteboom, Theo E. ; Baştuğ, Sedat ; Bitiktaş, Fevzi ; Akan, Ercan ; Yercan, Funda A. |
| Subject: | Analytical hierarchical process | Container shipping | Influencer marketing | Interval type 2 fuzzy | Maersk line | Mediterranean Shipping Company (MSC) | Containerschifffahrt | Reederei | Shipping company | Fuzzy-Set-Theorie | Fuzzy sets |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41278-024-00303-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193057