Influences of background factors on consumers' purchase intention in China's organic food market : assessing moderating role of word-of-mouth (WOM)
Year of publication: |
2021
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Authors: | Li, Shimiao ; Nor Siah Jaharuddin |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1876296, p. 1-26
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Subject: | organic food | background factors | purchase intention | purchase decision | wordof-mouth (WOM) | consumers in China | China | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1876296 [DOI] hdl:10419/270209 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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