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Influences of category structure on brand positioning and choice

Eloise Coupey ; Kwon Jung
Year of publication:
1993
Authors: Coupey, Eloise ; Jung, Kwon
Publisher: Urbana-Champaign
Subject: Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Markenführung | Brand management
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