Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises
Year of publication: |
2017
|
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Authors: | Del Giudice, Manlio ; Arslan, Ahmad ; Scuotto, Veronica ; Caputo, Francesco |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 5, p. 652-673
|
Subject: | Small- and medium-sized enterprises | Internationalization | Cognitive dimensions | Collaborative entry mode | Research-based view | KMU | SME | Internationaler Markteintritt | International market entry | Kognition | Cognition | Unternehmenskooperation | Inter-firm cooperation | Globalisierung | Globalization |
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