Influences of gender, need for affect, and tolerance for risk-taking on use of information sources
Year of publication: |
2014
|
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Authors: | Cho, Siwon ; Workman, Jane E. |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 18.2014, 4, p. 465-482
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Subject: | Gender | Information sources | Risk-taking | Apparel shopping | Need for affect | Geschlecht | Risikopräferenz | Risk attitude | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
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